I have been conducting social science research since 1994 and have worked with businesses, attorneys and academics to answer a variety of questions related to human decision-making and behavior. Most of the studies I have conducted are related to lifestyles, branding, communications and product development. I specialize in consumer insight research and am the primary analyst on a variety of national market research studies.
I have expertise in quantitative, qualitative and secondary research methods and am often called upon to advise clients and analysts on methodological issues.
I have conducted market and consumer insight research on many topics including:
Small business technology needs
Sustainability trend
Wellness trend
Employee benefits
Hispanic shopping and spending patterns
Black shopping and spending patterns
Gay and lesbian lifestyles
Business and conference travel
Organic food and beverage
Non-alcoholic beverages
Nutrition education and consulting
Baby durables
Printing technology