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I have been conducting social science research since 1994 and have worked with businesses, attorneys and academics to answer a variety of questions related to human decision-making and behavior. Most of the studies I have conducted are related to lifestyles, branding, communications and product development. I specialize in consumer insight research and am the primary analyst on a variety of national market research studies.
I have expertise in quantitative, qualitative and secondary research methods and am often called upon to advise clients and analysts on methodological issues.
I have conducted market and consumer insight research on many topics including:
- Small business technology needs
- Sustainability trend
- Wellness trend
- Employee benefits
- Hispanic shopping and spending patterns
- Black shopping and spending patterns
- Gay and lesbian lifestyles
- Business and conference travel
- Organic food and beverage
- Non-alcoholic beverages
- Nutrition education and consulting
- Baby durables
- Printing technology