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The following describes research reports that I have written or co-authored in recent years. Most of these reports were commissioned by a global market research provider and provide analysis of consumer and industry trends. I have also written over 20 articles for a proprietary expert blog, websites and industry publications since 2002. Most of these articles address various issues related to sustainability and research methods.
Lifestyles and Attitudinal Research
Health, Wellness and Sustainability
I have conducted quantitative and qualitative consumer and industry research on a variety of topics related to health and wellness as well as the sustainability trend. I wrote or co-authored the following reports since 2008 and also authored a variety of other reports prior to that time on other topics including attitudes toward trans fat and retailing strategy in the natural channel. I have also written several advisory articles on sustainability and related issues.
Marketing and Promotion
Most of the research and analysis I have conducted is designed in large part to help managers develop effective communications and come to a better understanding of how companies are using various tactics to drive sales. The following syndicated reported are focused exclusively on topics related to marketing.
Packaged Food
I have also conducted extensive research in various CPG categories, including packaged food. In addition to the many custom qualitative and quantitative projects I have worked on for national and global companies, I have authored several syndicated reports covering national studies in the U.S.
Packaged Beverage
Packaged beverage is another category in which I have conducted extensive research and analysis. I authored or co-authored the following syndicated reports and have also conducted custom qualitative and quantitative research for international companies as well as smaller firms.
Retailing and Retail Strategy
Most of the consumer insight studies I have conducted in recent years include analysis of shopping patterns and tactics that retailers are using to attract customers and garner loyalty. The following syndicated reports included data from a variety of sources and were focused on trends and strategy in select channels.
Foodservice
Food service is another area in which I have conducted several studies. This work includes menu and pricing trends and as well as analysis of how the wellness trend and regulatory developments are impacting the restaurant industry.
Travel and Leisure
One extension of my work on lifestyle trends in the U.S. is analysis of travel and leisure trends. My work on this area is focused in part on the impact of the recession and has had on American travelers and the companies that serve them.
Technology
I worked on several custom research projects for technology firms between 2004 and 2007 and have provided consulting to start ups designed to help them launch and manage their own research programs. I authored the following in-depth syndicated reports for a global market research provider in 2008 and 2011.
Personal Care
Personal care is another category in which I have conducted market and consumer insight research and have written in-depth category reports.
Other studies and reports
In addition to the many custom projects I have worked on over the course of the last 10 years, I authored the following syndicated reports on miscellaneous topics not described above.