ResearchSight uses a variety of methodologies to conduct quantitative market research designed specifically to meet the needs of each client.

Survey Design and Project Management: ResearchSight works with organizations to design, field and analyze regional, national and international surveys. We work closely with clients to clarify objectives and then design research that helps achieve business goals. Past projects have included market segmentation, driver analysis, conjoint analysis, competitive analysis and price optimization.

Sample Integrity Analysis: Research on Internet-based survey sampling has established that special care must be taken to ensure that online surveys provide accurate and actionable business insight. We conduct custom analyses for clients to ensure that they are basing their decisions on the highest quality survey data.

Statistical Modeling: Using data gathered in client surveys together with secondary research and sample integrity analyses, we are able to conduct advanced statistical analysis on most topics. We can apply a variety of statistical techniques including:

Cluster analysis

Factor analysis

Regression analysis

Discriminant analysis

Correspondence Analysis

Conjoint analysis

Structural Equation Modeling