Samantha holds a Ph.D. in Social Psychology and brings over 10 years of research experience to her work with ResearchSight. She has extensive knowledge of influence processes, attitudes, perceptions, and the nature of human behavior. Samantha provides consulting on research design and analysis across a wide range of projects. Her experience includes project management, program evaluation, research design, and data analysis in both business and academic settings

Beyond univariate analyses, she has expertise in multivariate modeling, hierarchical linear modeling and Structural Equation Modeling. Specifically, regression (driver analysis), trend, conjoint, discriminant, and cluster analysis are a few of the techniques Samantha uses to explore consumer behavior and preference. She has worked with a full range of survey methodologies and specializes in behavioral research.

Samantha has taught numerous workshops on statistical analyses, research design and questionnaire development. She has numerous peer reviewed publications and has presented professional papers at over 30 national and international conferences. Prior to entering the marketing research field Samantha worked as a Research Scientist conducting behavioral studies on social influence and the effects of media on behavior.

As a market researcher, Samantha enjoys having an active role in tracking consumer characteristics, attitudes and preferences to provide superior services and products in each of your company’s markets.

Samantha has managed projects for a variety of organizations including:

• Agilent
• BlueCross BlueShield
• Bosch
• CCC Information Services
• Career Education Corporation
• Chevron
• Chinet
• Dunkin Donuts
• Hasbro
• Hewlett Packard
• Hyatt
• Motorola
• Netgear
• O’Charley’s
• RBC Centura Bank
• Red Lobster
• ShareBuilder
• Tennessee Valley Authority
• Verizon Wireless