As a service to clients and the research community, ResearchSight analysts have prepared briefs that provide insight on how to properly evaluate the integrity of online survey research. Our analysis of survey sample and panel integrity questions provides insight that is useful to analysts, managers and other users of primary market research.

Who Participates in Online Marketing Research Surveys?: A Case Study of “Over 3,500 Online Surveys!”
This article describes the business of a “professional survey taker” and provides insight on how these respondents learn about research projects and recruit others for online surveys. Some analysis of survey “cheating” is also offered to help uncover sources of error in online survey research.

Managing Data Integrity in Online Surveys: 10 Sample Integrity Tips
In this article, we provide strategic insight to help managers and analysts detect and prevent respondent error in online surveys. A variety of strategies are described that can be applied to heighten the quality of online survey samples.

Contact us today to learn more about how we can help you evaluate the quality of your survey research.